It seems hard to believe that we're a mere two weeks away from the PRSA 2008 International Conference here in my own backyard, Detroit. It promises to be an exciting few days packed with informative sessions and workshops. I hope many of my fellow PRSA New Professionals are going to be able to join us this year, and I hope to finally meet some of you in person.
For those of you who are going to be at Conference, I want to offer up an opportunity for you to blog here about your Conference experiences. For anyone who has been to a PRSA Conference, you know there are more sessions than one person can possibly attend, but if we can get some people to blog about it here, we can get a taste of more of them. So if you're interested in blogging during the Conference go ahead and let us know via the comments here, or by shooting me an e-mail.
Finally, don't forget that we're going to be hosting a PRSA New Professionals Affinity Group dinner during the Conference. We're privileged to be joined by John Edelman, who, as you may have guessed from his name, is from the global public relations agency, Edelman. More details about the dinner can be found here.
Saturday, October 11, 2008
Monday, August 25, 2008
Who's the New Girl?
"Show me an intern who never made a mistake, and I'll show you an intern who stayed an intern."
If someone hasn't already voiced this sentiment, then I'll take the credit for it. As a new intern at a small PR agency, I'm fortunate to have made my requisite Big Mistake. It was simple really, I printed something for a press kit on the wrong letterhead. But rather than calmly assess the mistake and set about the business of rectifying it, I had a little freak out moment. In earshot of an AAE. "Stop freaking out," she snapped. "We'll just print up some more letterhead, no big deal." That would have been my solution to the problem in about 5 minutes, after I had finished my mini-spaz. But evidently, my snafu didn't even warrant a full minute's hysterics.
What I took from the experience (and what's the point of making glaring mistakes if they don't come with bonus lessons?) was not to keep my mishaps a secret. But to keep calm and carry on. As an intern, I'm expected to futz up a few things. But as a professional, I'm expected to rationally assess the situation and reassure those around me that there's a resolution forthcoming or gain their assistance on how to go about correcting it. Disproportionate reactions inspire suspicion and mistrust. You don't want to be known as the girl or guy who gets knocked off track by every paper cut. I'm pleased to say, composure regained, I set about the task of fixing the letter head and the press kit got out without further incident. My chant of "OMG! OMG! OMG!" was perfectly acceptable--as long as it stayed in my head.
Toni V. Martin is a freelance journalist making the transition into full-time public relations. She is currently interning at a full service PR firm outside of Atlanta. She is originally from Detroit and has her degree in English from the University of Michigan-Ann Arbor. She can be reached at tonivpr@gmail.com
If someone hasn't already voiced this sentiment, then I'll take the credit for it. As a new intern at a small PR agency, I'm fortunate to have made my requisite Big Mistake. It was simple really, I printed something for a press kit on the wrong letterhead. But rather than calmly assess the mistake and set about the business of rectifying it, I had a little freak out moment. In earshot of an AAE. "Stop freaking out," she snapped. "We'll just print up some more letterhead, no big deal." That would have been my solution to the problem in about 5 minutes, after I had finished my mini-spaz. But evidently, my snafu didn't even warrant a full minute's hysterics.
What I took from the experience (and what's the point of making glaring mistakes if they don't come with bonus lessons?) was not to keep my mishaps a secret. But to keep calm and carry on. As an intern, I'm expected to futz up a few things. But as a professional, I'm expected to rationally assess the situation and reassure those around me that there's a resolution forthcoming or gain their assistance on how to go about correcting it. Disproportionate reactions inspire suspicion and mistrust. You don't want to be known as the girl or guy who gets knocked off track by every paper cut. I'm pleased to say, composure regained, I set about the task of fixing the letter head and the press kit got out without further incident. My chant of "OMG! OMG! OMG!" was perfectly acceptable--as long as it stayed in my head.
Toni V. Martin is a freelance journalist making the transition into full-time public relations. She is currently interning at a full service PR firm outside of Atlanta. She is originally from Detroit and has her degree in English from the University of Michigan-Ann Arbor. She can be reached at tonivpr@gmail.com
Monday, July 14, 2008
Some Advice on Job Hunting From One New Pro to Another: Setting a Salary Range
Recently, I accepted a wonderful new position and gave notice to my previous employer. Everything went very well and I was asked to assist in the hiring process for my replacement. I prepared myself for the difficult task of sorting through resumes and agonizing over a hundred people with the perfect qualifications to fill my position. I was ready to carefully consider nuances in presentation and to weigh one person’s experience against another. As it turns out, the process was much easier than I had ever imagined.
At least 50% of the resumes were discarded almost immediately because of salary expectations. As for the other 25%, more on that later…
Advice Tidbit #1: How to Set a Salary Range
First of all, if they ask for your salary range, give it to them (after careful consideration of course). If you don’t, your resume could get passed over for others who are able to follow directions and have salaries in the company’s range. The way to successfully give a salary range is to consider both your own worth and the level assigned to the job by the hiring company. For instance, if the position is listed as an “entry level” position, you should have a clue as to their salary range based on other jobs in your area. If you are job-hunting in my area (Cleveland), you should know that a basic entry-level salary is much less than $50,000 -70,000. If the salary listed in your cover letter is more than $10,000 (or even $5,000) too high, your resume may be headed for the circular file. Here are some tips on the dreaded “please include your salary expectations” request:
• Just Do It – Sure you don’t want to take yourself out of the running by giving a salary that’s too high or too low, and it may be tempting to leave it off altogether. Stop and just do it. If the company asked for it and you don’t give it, it may look like you don’t/can’t follow directions.
• Always Give a Range – go from the lowest you would possibly accept to a little more than you would expect. If you give an appropriate range, you can always ask for more based on what you learned about the position in your interview.
• Never Lie (to the employer or yourself) – Don’t lowball them to get an interview for an entry-level position hoping that they will increase the salary for “the right” candidate (you). You’ll end up seeming dishonest if an offer is made. If the salary is too low for you, it’s not the right position anyway.
• Pay Attention to the Position Description – you know what your current job pays, and can look at the national averages on the PRSA website. If the position description says entry-level or junior – or director – you will have a good idea of a general range the company might expect to offer.
• Consider the Company – a small nonprofit will have a completely different salary range than a large corporation or a prestigious agency. Consider the size and prominence of a company when setting your salary range.
• Don’t Sell Yourself Short – If the title, responsibilities listed and company sound like they fit with a $50,000 salary, and you are qualified, then ask for it. If the company throws your resume to the side because your expectations are too high, the position is probably not worth pursuing.
• Be Flexible – Sometimes saying that you are flexible or that your salary is “negotiable” is a way to get a phone call even if you are out of their range. It doesn’t hurt to add it if, even after research, you don’t have a clue what the range might be.
Setting the perfect salary range for you and the company you are applying to is truly something of an art, but it’s an art worth mastering. Researching the company, reading the position description carefully and knowing the industry averages can not only help you set an appropriate salary, but can help you make the best decisions regarding your personal worth and avoid positions that don’t offer fair compensation for the level of experience and responsibilities. I hope to follow-up soon with another article based on my recent hiring experience, and in the meantime, best of luck job hunting!
At least 50% of the resumes were discarded almost immediately because of salary expectations. As for the other 25%, more on that later…
Advice Tidbit #1: How to Set a Salary Range
First of all, if they ask for your salary range, give it to them (after careful consideration of course). If you don’t, your resume could get passed over for others who are able to follow directions and have salaries in the company’s range. The way to successfully give a salary range is to consider both your own worth and the level assigned to the job by the hiring company. For instance, if the position is listed as an “entry level” position, you should have a clue as to their salary range based on other jobs in your area. If you are job-hunting in my area (Cleveland), you should know that a basic entry-level salary is much less than $50,000 -70,000. If the salary listed in your cover letter is more than $10,000 (or even $5,000) too high, your resume may be headed for the circular file. Here are some tips on the dreaded “please include your salary expectations” request:
• Just Do It – Sure you don’t want to take yourself out of the running by giving a salary that’s too high or too low, and it may be tempting to leave it off altogether. Stop and just do it. If the company asked for it and you don’t give it, it may look like you don’t/can’t follow directions.
• Always Give a Range – go from the lowest you would possibly accept to a little more than you would expect. If you give an appropriate range, you can always ask for more based on what you learned about the position in your interview.
• Never Lie (to the employer or yourself) – Don’t lowball them to get an interview for an entry-level position hoping that they will increase the salary for “the right” candidate (you). You’ll end up seeming dishonest if an offer is made. If the salary is too low for you, it’s not the right position anyway.
• Pay Attention to the Position Description – you know what your current job pays, and can look at the national averages on the PRSA website. If the position description says entry-level or junior – or director – you will have a good idea of a general range the company might expect to offer.
• Consider the Company – a small nonprofit will have a completely different salary range than a large corporation or a prestigious agency. Consider the size and prominence of a company when setting your salary range.
• Don’t Sell Yourself Short – If the title, responsibilities listed and company sound like they fit with a $50,000 salary, and you are qualified, then ask for it. If the company throws your resume to the side because your expectations are too high, the position is probably not worth pursuing.
• Be Flexible – Sometimes saying that you are flexible or that your salary is “negotiable” is a way to get a phone call even if you are out of their range. It doesn’t hurt to add it if, even after research, you don’t have a clue what the range might be.
Setting the perfect salary range for you and the company you are applying to is truly something of an art, but it’s an art worth mastering. Researching the company, reading the position description carefully and knowing the industry averages can not only help you set an appropriate salary, but can help you make the best decisions regarding your personal worth and avoid positions that don’t offer fair compensation for the level of experience and responsibilities. I hope to follow-up soon with another article based on my recent hiring experience, and in the meantime, best of luck job hunting!
Julie Cajigas is the president and owner of Inspired Copy & Communications, LLC, in Cleveland, Ohio. Inspired Copy & Communications, LLC provides freelance copywriting, ghostwriting and freelance public relations. She can be reached at Julie@InspiredFreelancer.com http://www.inspiredfreelancer.com.
Wednesday, June 18, 2008
Thoughts and Fears of a PR Newbie
With only one official year under my belt, I am still asking myself the same questions I had the day I graduated. Am I good enough? What am I worth as a professional? What do I have to offer?
I would be willing to bet that many of you are asking yourselves the same questions. Maybe you took a job that is less than what you had expected or wanted, and are now feeling unchallenged and underappreciated. Or maybe you feel ready to move ahead in your career, but are having a hard time finding the right fit for you.
How exactly do you overcome these feelings of intimidation and, sometimes, anxiety?
Here are some things that I have found to be extremely helpful in strengthening the beginning of my career:
• Evaluate yourself on a regular basis.
What do you do? Do you like it? Have your projects been successful? What are some ways that you can improve? What would you like to be working on? How can you incorporate that into your daily tasks?
Ask yourself an insane amount of questions and answer them truthfully. You’ll be surprised what you’ll learn about yourself.
• Make every moment of your job count.
Yes, this is so very obvious, but so very important. There are times when my workload is extremely light… or nonexistent. This is when I really dig deep into my skill set and find ways to improve how I work.
Another thing you can do is look into your company's sales/marketing materials, press kits, and other documents and think of ways that you would update them. If you feel confident about your ideas, share them with your superiors (they’ll be surprised by your initiative).
• Do freelance work.
Besides looking great on a resume, freelancing is tons of fun and allows you to explore other talents that you don’t get to use in your full-time job.
Sometimes you’ll have to take several jobs with no compensation, so it’s important to find something that you enjoy doing or that you really care about.
• Volunteer.
Again, this looks good on a resume, and can also be a lot of fun and rewarding. Many organizations are looking for extra help in their public relations/communications efforts. If you feel passionate about an issue or organization, form relationships and offer to help whenever a need arises.
Doing these things will not only strengthen your professional skills and image, but it will teach you so much about yourself as an individual.
Have a few more tips that you’d like to share? Leave a comment and tell us about it!
About Paige Presley: With a public relations degree from Middle Tennessee State University and experience in both corporate and agency public relations, Paige now serves as a marketing assistant at Lightning 100, Nashville's favorite independent radio station. She is also the Chapter Development Committee Chair for the PRSA New Pros group.
When she's not at work, Paige enjoys taking on various freelance projects and volunteer activities with organizations like the American Red Cross and NashvillePAW magazine.
(This post can also be found here.)
I would be willing to bet that many of you are asking yourselves the same questions. Maybe you took a job that is less than what you had expected or wanted, and are now feeling unchallenged and underappreciated. Or maybe you feel ready to move ahead in your career, but are having a hard time finding the right fit for you.
How exactly do you overcome these feelings of intimidation and, sometimes, anxiety?
Here are some things that I have found to be extremely helpful in strengthening the beginning of my career:
• Evaluate yourself on a regular basis.
What do you do? Do you like it? Have your projects been successful? What are some ways that you can improve? What would you like to be working on? How can you incorporate that into your daily tasks?
Ask yourself an insane amount of questions and answer them truthfully. You’ll be surprised what you’ll learn about yourself.
• Make every moment of your job count.
Yes, this is so very obvious, but so very important. There are times when my workload is extremely light… or nonexistent. This is when I really dig deep into my skill set and find ways to improve how I work.
Another thing you can do is look into your company's sales/marketing materials, press kits, and other documents and think of ways that you would update them. If you feel confident about your ideas, share them with your superiors (they’ll be surprised by your initiative).
• Do freelance work.
Besides looking great on a resume, freelancing is tons of fun and allows you to explore other talents that you don’t get to use in your full-time job.
Sometimes you’ll have to take several jobs with no compensation, so it’s important to find something that you enjoy doing or that you really care about.
• Volunteer.
Again, this looks good on a resume, and can also be a lot of fun and rewarding. Many organizations are looking for extra help in their public relations/communications efforts. If you feel passionate about an issue or organization, form relationships and offer to help whenever a need arises.
Doing these things will not only strengthen your professional skills and image, but it will teach you so much about yourself as an individual.
Have a few more tips that you’d like to share? Leave a comment and tell us about it!
About Paige Presley: With a public relations degree from Middle Tennessee State University and experience in both corporate and agency public relations, Paige now serves as a marketing assistant at Lightning 100, Nashville's favorite independent radio station. She is also the Chapter Development Committee Chair for the PRSA New Pros group.
When she's not at work, Paige enjoys taking on various freelance projects and volunteer activities with organizations like the American Red Cross and NashvillePAW magazine.
(This post can also be found here.)
Wednesday, June 4, 2008
It’s a Question of Ethics
I was very happy to see PRSA finally respond to the recent controversy involving Scott McClellan--the former White House press secretary who just released his book that includes, among other controversial acknowledgments, his confessions about knowingly lying to the press corps on behalf of the president on more than one occasion.
First of all, with all the political mumbo-jumbo ongoing right now, my personal opinion is that once a liar always a liar. I'm not saying you can't change if you lied in the past, but I am saying that we don't have to believe you ever again. Think of it as the "fool me once" principle.
How can McClellan expect anyone to know he is telling the truth now, and not just trying to capitalize on the current animosity towards Bush and politicians in general? As a student of public relations (PR), he knows that playing on trends makes for a much more compelling story than if he launched his book a year after being asked to resign. Oh, did I just say he was (allegedly) asked to resign? If he was indeed asked to resign his credibility is even less than moot. But I digress.
His actions and those of other questionable PR professionals inspired me to write a little about the ethics of PR work, especially as it relates to Web 2.0.
Ethics in PR is even more important today given the ever changing landscape because of the Web. In a perfect world every PR practitioner would adhere to the PRSA Code of Ethics. The sad truth is, not everyone does.
Given that we live in a Web 2.0 world, here is an outline of what the top five most important aspects of the ethical code for PR practitioners, as I see them (with some verbiage taken from the PRSA Code of Ethics when appropriate):
The sad thing about one person (or several people as McClellan is not the only one to ever lie for a client) acting unethically is that it gives a whole industry, and sometimes people, a black eye. Examples of this exist all around us from the supposed "thug" image that the NBA is trying to overcome; the supposed "criminal" image the NFL is trying to overcome; or the "steroid-induced-cheater" image baseball is trying to overcome.
These examples exist professionally as well, from Jayson Blair (media) to Arthur Andersen (accounting), or from Eliot Spitzer (politics) to Scott McClellan (public relations).
At the end of the day, ethics are an important aspect of every day for our clients, companies, governments and selves. Abraham Lincoln summed it up by saying: "I desire so to conduct the affairs of this administration that if at the end, when I come to lay down the reins of power, I have lost every other friend on earth, I shall at least have one friend left, and that friend shall be down inside me."
About Jonathan Bacon: Born and raised ‘north o’ the border’ in Toronto, Canada, Jonathan “Canadian” Bacon is an integral part of the Politis Communications team.
First of all, with all the political mumbo-jumbo ongoing right now, my personal opinion is that once a liar always a liar. I'm not saying you can't change if you lied in the past, but I am saying that we don't have to believe you ever again. Think of it as the "fool me once" principle.
How can McClellan expect anyone to know he is telling the truth now, and not just trying to capitalize on the current animosity towards Bush and politicians in general? As a student of public relations (PR), he knows that playing on trends makes for a much more compelling story than if he launched his book a year after being asked to resign. Oh, did I just say he was (allegedly) asked to resign? If he was indeed asked to resign his credibility is even less than moot. But I digress.
His actions and those of other questionable PR professionals inspired me to write a little about the ethics of PR work, especially as it relates to Web 2.0.
Ethics in PR is even more important today given the ever changing landscape because of the Web. In a perfect world every PR practitioner would adhere to the PRSA Code of Ethics. The sad truth is, not everyone does.
Given that we live in a Web 2.0 world, here is an outline of what the top five most important aspects of the ethical code for PR practitioners, as I see them (with some verbiage taken from the PRSA Code of Ethics when appropriate):
- Disclosure: Anytime a paid representative of a company comments on a chat room, blog or news article, they should be required to identify themselves as such. Not doing is misleading and dishonest.
- Transparency: A companies integrity, honesty and credibility are built upon this principle. This does not mean all information is and/or should be made public, but being honest and forthright about information relevant to its publics should be encouraged and practiced.
- Conflicts of Interest: Practitioners should always act in the best interest of the company they represent, and should act promptly to inform a company of any circumstances that "may appear to compromise good business judgment or create a conflict between personal and professional interests." Also, a professional should promptly disclose "any existing or potential conflict of interest to affected clients or organizations."
- Confidentiality Agreements: Simply put, practitioners should "protect the privacy rights of clients, organizations and individuals by safeguarding confidential information" (and/or technology or ideas). Leaking information to the press or speaking with the press on the basis of anonymity without the permission of a company or client are breaches of this agreement. Though both appear to be common practice in today's world, they discredit an story (Just ask Jayson Blair) and assume that everyone has the right to know everything that is going on within a company or organization. Exceptions do apply, but should be treated as such.
- Honesty: This one speaks for itself.
The sad thing about one person (or several people as McClellan is not the only one to ever lie for a client) acting unethically is that it gives a whole industry, and sometimes people, a black eye. Examples of this exist all around us from the supposed "thug" image that the NBA is trying to overcome; the supposed "criminal" image the NFL is trying to overcome; or the "steroid-induced-cheater" image baseball is trying to overcome.
These examples exist professionally as well, from Jayson Blair (media) to Arthur Andersen (accounting), or from Eliot Spitzer (politics) to Scott McClellan (public relations).
At the end of the day, ethics are an important aspect of every day for our clients, companies, governments and selves. Abraham Lincoln summed it up by saying: "I desire so to conduct the affairs of this administration that if at the end, when I come to lay down the reins of power, I have lost every other friend on earth, I shall at least have one friend left, and that friend shall be down inside me."
About Jonathan Bacon: Born and raised ‘north o’ the border’ in Toronto, Canada, Jonathan “Canadian” Bacon is an integral part of the Politis Communications team.
Bacon joined Politis Communications because of the opportunity to focus his communication skills in the technology marketplace. Prior to this focus on technology, his background was focused primarily on the health and lifestyle industry, although he worked on campaigns for clients from the real estate and government sectors as well. Bacon has been involved with communications campaigns for clients from many sectors including, non-profits, publicly traded companies and nationally recognized companies and brands including IHOP and Extreme Makeover: Home Edition (during its 2006 visit to Logan, Utah).
While earning his degree in public relations from Brigham Young University (BYU), he served as the PRSSA chapter president. He and his wife Michelle have two sons and currently reside in Utah.
(This post can also be found at www.thebettyfactor.com)Tuesday, April 29, 2008
Writing Tips for New PRos
by Jim Haynes, APR, Fellow PRSA, jhaynes1102@sbcglobal.net
Mr Haynes is a partner and director for QuickSilver Interactive Group, Inc. of Dallas, and is a member of PRSA’s national Board of Directors. He has taught PR at four universities and served as assistant dean at The University of Texas at Austin. He also is the co-author of the textbook Public Relations Writing: Form & Style.
Make your copy clear and concise.
Write with the audience in mind.
Know your purpose:
* Inform/educate
* Motivate
* Entertain
Write short sentences.
Use active verbs.
Use simple words.
Get to the point quickly.
Check your facts.
Proof. Proof. Proof. (Spell checker results are not reliable. Check this: “Its letter perfect awl the weigh; my checker tolled me sew.”)
Know your audience.
* Write what they know and understand.
Write with the audience in mind.
Know your purpose:
* Inform/educate
* Motivate
* Entertain
Write short sentences.
Use active verbs.
Use simple words.
Get to the point quickly.
Check your facts.
Proof. Proof. Proof. (Spell checker results are not reliable. Check this: “Its letter perfect awl the weigh; my checker tolled me sew.”)
Know your audience.
* Write what they know and understand.
* Don’t assume that they know the meaning of acronyms and jargon.
* Use terms they use.
* Ask one of them to check your work.
If you use an abbreviation or acronym, explain it.
Use the style appropriate for the medium.
Use the styles prescribed by the Associated Press (AP) Stylebook for print media and the AP Broadcast News Handbook for broadcast media.
Play the hand you’re dealt
Be sure your writing advances the organization’s objectives.
Get the level of management’s approval that’s needed.
iWriting:
Write in “chunks”—headline, then a “brief” or lead, then text (More).
Understand that the user gets to decide how deep to read or scan.
Make each “chunk” useful.
iButtons and iLinks:
Limit each to 1-3 words.
Make them clear and precise.
Break your text into chunks.
Limit paragraphs to 2-3 short sentences.
Provide a link option for the full-text version.
Writing the effective iHeadline:
Make it short, and stand-alone.
Include both a subject and a verb.
Make the tense present or future.
Limit it to 10 words.
Finally: Let it rest!
Leave it overnight.
Take another look the next day.
You’ll probably find ways to improve it.
* Use terms they use.
* Ask one of them to check your work.
If you use an abbreviation or acronym, explain it.
Use the style appropriate for the medium.
Use the styles prescribed by the Associated Press (AP) Stylebook for print media and the AP Broadcast News Handbook for broadcast media.
Play the hand you’re dealt
Be sure your writing advances the organization’s objectives.
Get the level of management’s approval that’s needed.
iWriting:
Write in “chunks”—headline, then a “brief” or lead, then text (More).
Understand that the user gets to decide how deep to read or scan.
Make each “chunk” useful.
iButtons and iLinks:
Limit each to 1-3 words.
Make them clear and precise.
Break your text into chunks.
Limit paragraphs to 2-3 short sentences.
Provide a link option for the full-text version.
Writing the effective iHeadline:
Make it short, and stand-alone.
Include both a subject and a verb.
Make the tense present or future.
Limit it to 10 words.
Finally: Let it rest!
Leave it overnight.
Take another look the next day.
You’ll probably find ways to improve it.
---
Mr Haynes is a partner and director for QuickSilver Interactive Group, Inc. of Dallas, and is a member of PRSA’s national Board of Directors. He has taught PR at four universities and served as assistant dean at The University of Texas at Austin. He also is the co-author of the textbook Public Relations Writing: Form & Style.
Wednesday, April 23, 2008
2008 PRSA New Pros Here to Serve You!
Today is an exciting day for new professionals in the public relations field. We have more access to information and resources than ever before, we are more respected in our work places as young innovators and we are looked to as the next generation of leadership.
The PRSA New Professionals group is here to help you capitalize on all of these opportunities! In 2008 New Pros will offer you access to resources through our mentorship program and our professional development programming strides. We will help you to stay connected to your peers, your mentors and to your profession through e-blasts, newsletters, our website and teleseminars that are all customized to fit your needs. We will be by your side as you grow in your profession and in your career through assisting our existing local new professionals chapters and helping to create more across the nation.
There is a passionate and dedicated team of leaders ready to serve the new professional and the profession this year. Be sure to take advantage and harvest your opportunities!
The PRSA New Professionals group is here to help you capitalize on all of these opportunities! In 2008 New Pros will offer you access to resources through our mentorship program and our professional development programming strides. We will help you to stay connected to your peers, your mentors and to your profession through e-blasts, newsletters, our website and teleseminars that are all customized to fit your needs. We will be by your side as you grow in your profession and in your career through assisting our existing local new professionals chapters and helping to create more across the nation.
There is a passionate and dedicated team of leaders ready to serve the new professional and the profession this year. Be sure to take advantage and harvest your opportunities!
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