Hello all. A colleague of mine sent the following article to me last week and I wanted to share with the rest of you. It was an eye-opener for me (no pun intended) due to the fact that I work in the highly technical field of engineering. I am constantly having to convince my clients that less is more. Engineers seem to want to include every technical detail on the page, whether it is a mailer, web site or brochure. Admittedly, I am sometimes tempted to go with their desires, after all, they have been with the Company much longer than I have. However, articles like these are the perfect opportunity to back up what we are saying.
There are many images that accompany this article so be sure to follow the link to get the full effect. Enjoy!
http://www.ojr.org/ojr/stories/070312ruel/
Eyetracking points the way to effective news article design
OJR's design experts review usability research and offer suggestions on how you can make your online articles better connect with readers.
By Laura Ruel and Nora Paul
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