Social Media

Missing out on the social media boat could sink your ship fast!

According to Mashable Networking News, more than 500,000 new accounts are created on My Space every week. Sure some of those pages are not real people, but no newspaper or magazine can boast that many new subscribers a week.

Let’s be honest. How many times have we caught ourselves checking our My Space, Facebook or other social network while we are at work? Is it the same amount of time we use for reading the newspaper? That alone is a perfect example of the power social media has on the market.

Jupiter Research just completed a study on the significance of social media. Their study showed that 30 percent of frequent social networkers trust their peer’s opinions when making a major purchase decision, but only 10 percent trusted advertisements. That gives social media a three to one advantage over traditional advertisements.

Will social media maintain its strong attraction? I don’t know, but in the mean time I am not going to neglect its powerful influence.