APR for New Pros

I recently went through the accreditation process to receive my APR. One of the resources I wished that I had has insight and advice from New Professionals who had successfully completed the exam with less than five years of experience that Nationals suggests. If you have gone through this process, please share your insight and thoughts. Here are just a few of the things I thought I would pass along. The test and entire process is definitely passable if you approach it the right way.

1-Honestly compare your background and experience to the knowledge, skills and abilities tested. A detailed list is available at www.praccreditation.org/becomeAPR/KSAs_Competencies.html. If you feel you have a lot of in-depth experience in these areas, you will probably be able to pass the test. The majority of the questions on the computer-based exam are situation-based. (“This happened, pick the most appropriate response.”) All responses could be correct, but you have to rely on your insight and experience to chose the best one. If you don’t have a lot of independent experience, it may be hard for you to select the correct answer. Also, you should be very familiar with creating a public relations plan. The Readiness Review requires to you submit a plan to three APR professionals in your area. You have to pass this portion before taking the computer-based test.
2-Take it seriously. The entire process is very intense and time-consuming. I began the classes in May 2006, submitted my application in August, went through the Readiness Review in October and sat for the test last week. You need that much time to absorb the information and make a study plan.
3-Find an APR mentor that is familiar with your work experience and background. My supervisor was a great mentor. She has her APR and knows exactly what I am capable of and my experience. The Accreditation Chair in Cincinnati was also a great resource and cheerleader. I did feel discouraged by a few people who did not think I would pass because I have three years of full-time experience. Don’t listen to them! Find those people you can rely on. If you think you can pass, then you will!
4-Sign up for the online study course through the UAB. It helps focus your studies and gets you familiar with the types of questions that may be asked on the exam.
5-Read the books. I read “Effective Public Relations” and found it to be helpful. Make sure you read the entire book, which ever one you read.

I’m sure there are more New Pros that have additional insight. If you are interested in just learning more about Accreditation in Public Relations, be sure to sign up for the next New Professionals teleseminar, “ABCs of APR” on Wednesday, May 16 at 3 p.m. A brief description is below:

Now that you have successfully entered the real world of public relations and begun what is sure to be a long and successful career, it may be time to revisit your professional goals. Achieving your APR (Accreditation in Public Relations) is a distinction many practitioners proudly carry. What can you be doing now to help you pursue accreditation in the future?

Join Bob and Deborah Saline as they review the skill sets every new professional should develop along the path to achieving APR status. Learn about the knowledge, skills and abilities (KSAs) tested on the exam, and how to apply those in your career today to help you for tomorrow. Bob and Deborah will also share their experience with accreditation and involvement in helping others receive APR distinction.