Break Through to the “Other” Side

In October 2006, I had the privilege of listening to Jim Lukaszewski. He talked about how the voice of communicators can be heard more clearly by management.

How do you prepare your pitches? Do you research what kind of stories the media outlet produces? Do you actually read, listen and/or watch several issues of that media outlet? If your answer was yes, then you have a greater shot at getting your story picked up.

The same approach should be used with your superiors. Find out what they like to read and watch. Then read the Wall Street Journal or watch Meet the Press. This will help you communicate better by making it easier to start the conversation. It will also produce more interaction with your superiors.

People are more honest and open with those that they know on a personal level. It is always better to communicate a message when you know all the facts. Having a good relationship with your superiors will not only get you the facts, but it will also get you noticed.

Your suggestions are more likely to be taken into consideration if your superior knows more than just your name. Interaction with others builds trust and respect. So start researching what your superior likes and start getting noticed!