Thursday, August 2, 2007

The use of slang in a business setting

Coming straight out of college or with only a few years of experience on our belts, new professionals are more accustomed to the dorm room or house party than a formal business meeting.

Fresh to the business world, we can sometimes get lost in the verbage around the business meeting table. Generally speaking, we should not use slang words in a formal business meeting. In an environment where we are still trying to prove ourselves as competent public relations practitioners, the use of slang can make you look unprofessional.

However, there are a few exceptions where I believe the use of slang can actually work to the young professionals' advantage. Seasoned professionals have the view of young professionals that we have fresh ideas, we are up to date with pop culture, and we are hip and cool.

I'm not saying go into your boss's office and say "What's up, Dog...What's happ'nin?" But in a case where creativity is of upmost value, I believe that slight slang couldn't hurt.

For example, I sat on a planning committee for a local fundraising walkwith seasoned professionals from various industries including bank vice presidents, prominent attorneys and philanthropists.

I was the youngest person on the committee by a good 15 years. While on the committee, I used slang all the time because we were trying to come up with creative and fun ways to get the word out about the walk.

For instance, when they would ask my opinion about a certain idea, rather than saying, "yes, that sounds good. Enthusiastically, I'd say, "yeah, that sounds straight." They loved my enthusiasm, my creativity, and spunkness.

In the end, we received more than 2,000 media impressions locally. When everything was completed and the walk raised more than $300,000, the committee members congratulated me and even wrote a letter to my boss about what a great job they thougth I did.

In conclusion, the use of slang is only acceptable in cases where creativity is essential. Always use your best judgment when using slang because used in an inappropriate situation, it could cost you your career.

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