Brandweek Article on Next Gen Marketers

Marketers of the Next Generation
photo by Juliana Thomas April 16, 2007
Brandweek

NEW YORK -- Unless you've been hiding under the desk in your office, you've no doubt heard some of the ubiquitous talk that's been floating around lately about whether the Chief Marketing Officer—much like the Chief Information Officer of the last decade—is joining the endangered species list. The world of marketing, we are told again and again, has changed forever. Want to see if it’s true? Click HEREfor an eye-opening report.