Job Search Advice

One of my former professors asked me to serve as a mentor for a group of seniors participating in an international advertising competition. And although I don't see myself as a "true" mentor, (mentor's are supposed to know just about everything and have like 10 years experience, right?) one of the students recently asked me for career advice. Now, even though I'm not 100% established in my career yet, I feel confident enough in advising the new grad that the two best things to do are network and not give up. Erin posted that great article on the time it takes to search for a job and I already forwarded that to the student. I also made sure to send links to the local PRSA chapter job boards and referred him to my fav job search site www.indeed.com, but what other advice can we give recent college grads in their quest to enter the pr/communications profession?