Budgeting 101

While many fiscal years have come to a close and many others are thinking of setting up their 2008 budgets (or in my case, dreading it) it is time to also think about how to budget for the unexpected. With a somewhat unsteady economy and tight marketing budgets a good planner and PR pro needs to be sure to budget for the unexpected. How do you avoid nasty surprises? Create a solid budget from the beginning using one of two, solid budgeting techniques.
Zero based budgeting is a popular technique for a first-time budget/event/program. Zero based budgeting involves researching expected prices and costs and adding those together from the ground up. This technique may be more work up front but may also provide you with the most up to date information.
Incremental budgeting is a popular technique for a repeat program/event/strategy. Incremental budgeting simply increases the previous budget in both income and expenses to match the current market and economic situation.
Happy budgeting.