New Pros Launches Social Media Campaign

Social media describes the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media itself. It can take many different forms, including text, images, audio and video.

Popular sites as MySpace, MyRagan, Facebook and LinkedIn use tools like message boards, forums, podcasts, bookmarks, communities, wikis, and blogs among other tools.

With 5,000 people signing on to MySpace per hour, the power of social media cannot be denied. We, as communications professionals can not ignore the 73 percent of adults who use the internet.

As social media becomes a driving force in the world of public relations, we have the great opportunity to bypass traditional marketing and advertising outlets by communicating directly with our audiences.

Currently, more than 51 percent of MySpace visitors are over the age of 35 and LinkedIn’s average user is approximately 40 years old. Social networking is not just for teens. We all have a stake in social media in order to provide our clients and organizations with better and innovative results.

The power of social media has even infiltrated the financial industry. Reuters is launching a version of MySpace for the Financial Services Industry, a subscriber-only social network for “fund managers, traders and analysts.”

This is why the New Professionals Affinity Group is making a presence in several social media sites. We are launching a social media campaign in order to serve our members better. Through Myspace, MyRagan, Facebook and LinkedIn, New Pros members can now share experiences, ask questions, network, share knowledge and get to know other new PR professionals around the country.